In English

The Finnish Guild of Travel Journalists
Founded in 1969, the Guild is an association of about 120 writers, photographers and broadcast media journalists in Finland engaged in travel-related work. The general aim of the Guild is to maintain a network of contacts linking trade and media in Finland and to raise and maintain the quality of Finnish travel media product.

In addition to monthly meetings, Guild members also participate in regular media tours and "FAM" trips in Finland and abroad. Recent expeditions have taken members as far afield as Nepal, Chile, Provence, Spain and Namibia, for example. Members may also apply for modest grants to assist in travel-related activities.

For more information about the Guild, contact administrative secretary Ritva Törmänen at the following email address: The Guild would also welcome contacts from national or private travel organisations interested in cooperating with our members, as well as international media representatives.

Interested in becoming a member? Fill in the form at the following link and return to the secretary at the email address above: membership application either in pdf format or MS-Word format.

Trade and media directory
Since 1979, one of the main activities of the Guild has been the compilation and publication of an annually updated, comprehensive directory of Finnish travel trade and media contacts, "Important names and addresses in tourism in Finland". The directory also includes contact details for all of the Guild's members.

Click here for information about how to order or place advertising in this indispensable guide to the Finnish travel industry (available only in Finnish for the time being).

Annual awards
Since 1972 the Finnish Guild of Travel Journalists has presented annual awards to especially deserving personalities, enterprises or organisations in the Finnish travel industry, as well as destinations outside Finland that the Guild believes to be worthy of special support or mention. Namibia was awarded in this way in 2008, for example. The awards are presented at the Nordic Travel Fair, Matka, the biggest travel fair in the Nordic region, held in Helsinki every January.

The awards also include a "booby prize" for organisations or enterprises that have disappointed in their respective activities.

The 2010 International Destination of the Year went to Berlin. Volcano Center in Alajärvi was awarded Finnish Travel Destination 2010. Anne-Magret Niemi from Turku Touring was awarded The Travel Personality of 2010. The Best Finnish Website of the Year was named heavy metal musical festival was named Happening of the Year.  Booby Price 2010 for the damage that will be done to Finnish Museum operations in meeting targets went to Stefan Wallin, the Finnish Minister of Culture and Sports.

The 2009 International Travel Destination of the Year went to Poland´s Tri-City: Gdansk-Sopot-Gdynia. Helsinki`s Suomenlinna was awarded Finnish Travel Destination of 2009. Toomas Tärk, area manager for Finland of the Estonian Tourist Board, was awarded The Travel Personality of 2009. The Best Finnish Website of the Year was named Pertti Mutka from Savonlinna was awarded Recognition of Lifetime Achievement in Travel Industry. Boopy Prize 2009 for disruption of the unique cultural landscape went to eastern Finland City of Savonlinna and City Manager, Janne Laine.

The 2008 International Travel Destination of the Year award went to Northern Ireland. Parikkala Statue Park in estern Finland was awarded Finnish Travel Destination of 2008. Riku Rantala and Tuomas Milonoff/Madventures were awarded the Travel Personalities of the Year. Madventures has been sold to the UK and US. The Best Finnish Website of the Year was named, a website administered by the Finnish National Board of Antiquites. The Booby Prize of Finnish Travel was awarded to Paula Lehtomäki, the Finnish Minister of the Environment, for driving through planning permission for building applications in the nature conservation area of Pallas in Finnish Lapland.